Do you ever Google a product and then suddenly you’re seeing ads for the same product everywhere you go online? Or, maybe you just got a new puppy and have been searching online for training tips and suddenly you start seeing lots of ads for dog obedience classes? That’s part of OmniChannel digital advertising.
The process is part art, part science. Ads, tailored specifically to your interests, are served up across multiple channels and designed to reach you as many times as possible wherever you may be “traveling” on the web. When setting up audiences, targeting typically starts by focusing on a geographic location and then uses thousands of data points to identify you as a product’s ideal customer. These can include income, age, hobbies, interests, job title and of course your browser history.