
E-Commerce Marketing - Solar E-Comm Case Study
Digital Marketing Strategy, OmniChannel Marketing, ECommerce
Objective
Drive more Sales, Increase Brand Awareness, Increase Organic Traffic, Establish better tracking metrics &
Return on Ad Spend (ROAS)
A Solar E-Commerce client with international reach was dealing with declining organic traffic, lagging sales, low brand awareness including no distribution of video assets to help tell their story. We responded with Enterprise level E-comm SEO, New programmatic audience targeting and effective retargeting of website visitors. We employed Streaming TV to get in the homes & devices of target prospects and make them top of mind. And then, we built custom reporting and helped them understand the "Metrics that Matter" for thier business
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