Publish Today Media was founded in 2010 by Lew Sabbag, a lifetime entrepreneur with more than 40 years of experience growing businesses through smart marketing.
Lew Sabbag, CEO.
For over two decades, Lew ran his family’s print management firm, one of the largest in the Northeast, providing large-scale printing & marketing solutions for public companies, including Gillette and Fidelity. He went on to own several successful e-commerce entities and digital advertising agencies and is best known for being part of the team that catapulted Planet Fitness to fame through strategic digital advertising.
From ensuring you’re getting the best ROI for your marketing dollars to understanding making payroll on a Friday ~ Lew really understands what keeps CEOs up at night. He’s guided businesses through the DotCom boom and subsequent bubble burst, recessions, and now a long pandemic exit. He sticks with clients every step of the way through their digital marketing journey - from estimating to implementation and what to do next - ensuring you’re always getting maximum impact and Return On AD Spend (ROAS)
Lew holds his B.S. from Babson College’s first-ever Entrepreneurship class and is a Google Certified Trusted Digital Media Advisor & Microsoft Advertising Certified Professional. For nearly 25 years, Lew served as a coordinating coach for Babson’s Coaching for Leadership and Teamwork Program. Lew's experience working on a national agency/technology marketing team for a public company, an advanced national OmniChannel agency and returning back to his local agency ownership roots relaunching PTM during the pandemic really gives him a unique perspective and entrepreneurial advantage.
Paul Cornacchini, Creative Director.
After 40 years of working for some of Boston's largest Ad Agencies, including Hill Holliday and Arnold Communications, Paul joined PTM and is responsible for the creative development of all marketing campaigns. His focus is on ideation, copy, and graphic design for print, digital and multi-media campaigns. He provides visual direction, staff management, and production execution, supervising content for national brands and local businesses in both B2B and B2C categories.
He managed the Planet Fitness account for 8 years, and created digital campaigns that produced a 300% increase in new memberships. He is responsible for marketing campaigns with a focus on brand management, digital and social media through production and results tracking. Extensive experience in Direct Marketing and CRM program development harnessing customer data to drive increased revenue for international clients.
Paul has also hired and managed many creative teams and supervised vendor relationships on all types of clients including Bose, True Value, Monster.com, BJ’s Wholesale Club, Hilton, and healthcare accounts like CVS, Humana and Hologic.