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Digital Marketing Resources

Here's our latest PTM Top 10 favorite resources to help figure out the complex and fast-changing Digital Marketing scene:

  1. Think with Google - Insights. Ideas. Inspiration. Take your marketing further with Google.
  2. ZMOT - The ZERO Moment of TRUTH ~ and the Sustainability of Marketing Theory.
  3. Google TOOLS - These tools are designed to help improve your brand’s marketing, web performance, analysis, digital experience, and more.
  4. Google Lighthouse - Google Lighthouse audits performance, accessibility, and search engine optimization of web pages so you can keep your Core Web Vitals inline.
  5. Buyer Journey - The Customer Journey is particularly interesting in online marketing or digital channels, as here the behavior of your customers can be precisely mapped.
  6. CRO - Where am I? * What can I do here? * What should I do next?
  7. Privacy & Your Data - GDPR, CCPA, and promoting the idea of a human right of privacy throughout the world.
  8. OptimizeSMART - Understanding WEB Analytics ~ the Key to Online Business Success
  9. The Science of Persuasion - Robert Cialdini's principles of Influence (video)
  10. Marketing for the NOW - GaryVee can make your head explode....check out the FUN


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