The relative scale of cannabis-friendly inventory is extremely limited when compared to the scale seen with the total available space. As well, inventory sources can opt out at any time, without notice, thereby temporarily diminishing the scale of the network. For this reason, forecasting is extremely difficult and a consistent pacing of impressions and/or clicks cannot not guaranteed.
How we combat Inventory Volatility and Scarcity:
We are constantly seeking out additional sources to add to the network to ensure we can maximize the pool of available impressions, but there may be temporary dips in serve as suppliers opt out without notice.
Regardless of the myriad sources of inventory, We will optimize between platforms to maximize performance (according to client goals) and will consolidate reporting. Clients will always have the ability to verify traffic through their own Google Analytics. We will apply a default UTM URL append to any landing page when none is provided by the partner/client.