Is the all-in-one platform that enables marketers with the tools needed to create engaging, interactive digital experiences that capture relevant & actionable zero- party data at scale - Helping organizations establish and maintain direct-to-consumer relationships.

• Develop personas / segments to enable personalization
• For each persona / segment, identify (to-start) the top 3-5 consumer
• Attributes that embody that persona’s / segment’s DNA. For Example: 
  • Category (Watches, Bags, Wallets, Jewelry, Gifts)
  • Timepiece Style (Classic, Rugged, Digital, Everyday, Upscale)
  • Band Material Preference (Stainless Steel, Silicone, Leather, Nylon) • Shopper Persona (Loyalist, Deal-Driven, Casual Browser)

The personas / segments + top 3-5 attributes will be used to efficiently create consumer-facing Experiences

Similarly, these will help develop activation and personalization strategies

Out of the box, PTM-IMX offers 8 different experience types (Slides 28 & 29)

• On-Boarding / Warranty Activation Experience
• Product Finder
• Personality Quiz
• Trivia / Knowledge Quiz • Live Polling / Voting
• Look-Book
• Interactive Editorial
• Branded Surveys
• Landing Page / Lead-Form

We then work to map these Experience types in two ways:

• Business Objective 
• Value to Consumers 

The next phase is focused on where / how consumers will see and engage with PTM-IMX Experiences (i.e. distribution channels)

For illustrative purposes, we might break these recommendations out based on the 2 core business objectives of:

• Acquisition of net-new customers to file
• Enrichment of existing consumer profiles / database segments

Where will the data captured from PTM-IMX Experiences be sent?

How will it be activated?

For Example:

• All data collected from Jebbit Experiences will be sent to Salesforce Marketing Cloud &
• Salesforce Interaction Studio
• Within Marketing Cloud, Customer Journey events will be triggered based on attributes collected + event-level data (i.e. Jamie Jebbit gets a personalized email with relevant product recommendations based on the self-declared data she shared when engaging with a “Find the perfect watch for you” experience)
• Within Interaction Studio, “next-best actions” can be triggered based on attributes collected (i.e. Jonny Jebbit lands on Fossil-dot-com, show him “X” because he told us “Y”)

Download the PDF for the full strategic POV document.