Every client that we speak to is different. Each of them has a different set of pain points, business objectives, growth goals, and fluency of marketing. On top of that, a business owner typically spends 60+ hours a week actually running their business. This does not leave a lot of time for them to be the expert in marketing their business, we need to be the marketing experts for them. Adding digital marketing to your marketing mix accomplishes their goals and objectives with Solution-Agonistic Strategies.
This takes us right back to our sales funnel! When building a Solution-Agnostic marketing plan for our clients, it is important to do our best to cover the entire funnel. Including a set of high-funnel, mid-funnel, and low-funnel products is a shoo-in for any strategy:
(1) Build branding and awareness with your O&O plus Programmatic Display.
(2) Drive more interest and intent with Email or Device ID Targeting.
(3) Capture customers ready to convert with SEO or SEM.
Then we set expectations for each of these products and what our clients should expect from them. We can identify and communicate the metrics of success for each of these platforms before the campaigns even begin:
Here are some tips and tricks of best-performing campaigns