DIGITAL MARKETING STRATEGY. INSPIRED BY REAL DATA. TAILORED TO YOUR BRAND.

Objective
Drive more Sales, Increase Brand Awareness, Increase Organic Traffic, Establish better tracking metrics &
Return on Ad Spend (ROAS)

A Solar E-Commerce client with international reach was dealing with declining organic traffic, lagging sales, low brand awareness including no distribution of video assets to help tell their story.  We responded with Enterprise level E-comm SEO, New programmatic audience targeting and effective retargeting of website visitors.  We employed Streaming TV to get in the homes & devices of target prospects and make them top of mind.  And then, we built custom reporting and helped them understand the "Metrics that Matter" for thier business

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Objectives

Gain new clientele through calls, form fills, and foot traffic

The client Law Firm was located in a major DMA but serviced the entire state, so the strategy was to scale beyond their local market to attract new clients for personal injury cases, insurance claims, and automotive accidents.

A traumatic brain injury case worth up to $1,000,000 was generated by the client first discovering the attorney through a general Google search seeking local attorneys, and then converting on the client’s website after reading content written by our SEO team

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Objectives

Strengthen brand recognition & awareness of Corporate brand

Increase lead generation for franchise locations during busy warmer months as well as during their off-season 

A seasonal franchise built brand awareness and local lead generation using a multi-channel strategy. Close to two million Facebook impressions were served over the six-month campaign period.

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After people have been stuck in their homes during the pandemic for so long, they value experiences.  Your advertisement should play up the unique experiences your fitness center can offer, such as classes, an energizing environment, and unique amenities an at-home gym cannot compete with.

Fitness advertising these days is all about authenticity.  Use real photos of your club and members in your ads rather than stock photos of pristine, fit people.  This helps people picture themselves in your business and makes your brand approachable.

Search-related ad tactics such as Local SEO, Organic SEO, and SEM are vital for your business as people begin to shop and compare competitors in the new year.  Building search authority takes time, so start now to be prepared for the new year as people set their resolutions and fitness goals.

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Consumers feel they've lost two years' worth of leisure and need to urgently make up for it before something else prevents them from traveling again.

Outdoor experiences, local travel, and destinations by the water will continue to make up the most bookings into 2023's travel season.

65% repost that their plans to go to a bucket list destination are up - far more plan to spend on luxury goods.

Older tourists are still not traveling due to concerns about health risks.

81% of survey respondents agree they want the money they spend while taveling to return to the local community.

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According to MarTech, many hope there is a fine "farewell" to the pandemic and that the healthcare industry is slowly inching its way back to normalcy.

Patient volume is back on the rise, with fewer people deferring care and many patiens making up missed appointments.  Healthcare marketers are not only investing energy toward attracting new patients but also toward keeping and nurturing existing patients.

After this period of decreased interest, patient loyalty is lower than ever and ready to be influenced by advertising.  Healthcare providers have a chance to capture this rare opportunity to expand influence and market share in a time when consumers are open to new options.

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