Get ready for a digital marketing shake-up in 2024!

Google's cookie apocalypse is upon us, privacy regulations are tightening, and new technologies are emerging. To stay ahead of the curve, you need to be nimble and strategic. Here are 10 moves to make your 2024 a digital marketing success:

Google's farewell to tracking cookies in 2024 demands a shift. Prioritize 1st party data collection, build robust email lists, and enhance Organic SEO for a competitive edge.

Embrace programmatic advertising for targeted banners and Streaming TV Ads. Capitalize on cost-effective locally focused strategies to keep your business name in front of your customers and prospects.

Elevate your Google Analytics game to track online success. Understanding your website's effectiveness is crucial for informed decision-making in the digital realm.  Drive your metrics that matter to digital scorecards and track your way to success.

Diversify your digital marketing mix with innovative ideas and content. Embrace change to enhance the performance of your digital channels and take advantage of emerging technologies.

Evaluate your SEO, reassess your rankings, and scrutinize the ROI from Google Ads. A candid online audit ensures you're pointed in the right direction on the profitability track.

Utilize Streaming TV as a cost-effective equalizer for small businesses. Picture your company ads on home TV screens, reaching ideal customers affordably, and having a degree of tracking never seen before so you know they are working.

With data privacy changes in the works;  capturing 1st party data through quizzes, surveys, product finders, and personalized guidance is essential. A Better understanding of your customers will turn them into your best customers.

Explore Device ID Mobile Marketing to track store visitors and identify competitors' customer flows. Know where your customers go and be able to serve them your message at the right time.

Prepare for the next social media boom in eCommerce. Social platforms are becoming pivotal for online retail success.  The more channels you can integrate into your prospect's buyer journey and touch them at each stage of their journey the better

Adapt to changing data privacy standards. Stay compliant with evolving regulations from major players like Google, Facebook, and Apple. The EU has GDPR and US States like California are setting the US-based Data privacy standards. Ignorance is not an excuse if you get caught up in data privacy issues.